ENCORE
Luxury Residential Branding + Brand Experience | Minneapolis, Minnesota
A distinctive brand experience for Sherman Associates, inspired by the architecture, arts, and riverfront setting of Minneapolis’ Mill District.
Living worthy of an encore
Just steps from the renowned Guthrie Theater, Encore was designed as a luxury residential destination in Minneapolis’ Mill District. Working with developer Sherman Associates and architect ESG, we created a brand inspired by the surrounding arts, architecture, and riverfront.
Services
- Strategy & Research
- Visual Identity & Logo Design
- Brand Positioning
- Brand Guideline
- Digital & Print Design
- Photo Art Direction
- Communications & Messaging
- Social Media Creative
Inspired by the stage. Designed for everyday living.
The chandelier in Encore’s lobby became the inspiration for the brand’s visual identity. Its geometric lines influenced the logo, while custom imagery and rich materials carried the theatrical influence throughout the brand experience.
From “Encore sets the stage” to “Living worthy of an encore,” the messaging carried the theatrical theme into leasing campaigns, social media, and print, creating a consistent voice across every touchpoint.
A brand that continues to take center stage.
Encore’s identity was designed to carry through every part of the residential experience, from the first leasing impression to the details residents encounter every day.
The people behind the project.
This project was brought to life through great partnerships and talented people.
- Client / Developer
- Sherman Associates
- Architect
- ESG Architecture & Design
- Original Agency
- Flygirls Creative
- Creative Direction & Design
- Tammy Mann
- Account Management
- Janice Stanford
- Photography
- Lee Stanford
- Photo Art Direction
- Cheryl Watson
- Signage
- Serigraphics Sign Systems
- Copywriting
- Scott Jorgensen
Originally created at Flygirls Creative, where Tammy Mann was co-founder and creative director.
Great places deserve great stories.
From the first idea to the finishing touches, we work with developers, architects and marketing teams to create residential brands that connect people to places.
Have a property with a story to tell?