D’well
Brand Identity & Experience | Proposed Residential Development
Designed for a proposed Reuter Walton residential development in downtown Minneapolis, D’well was built around one simple idea: connection.
Connected to the city. Designed for living.
With direct access to Minneapolis’ skyway system, D’well was designed to connect residents to the energy of downtown, where work, entertainment, and everyday life were all within reach.
Services
- Brand Strategy & Positioning
- Brand Identity & Guidelines
- Environmental Graphics & Signage Concepts
- Construction & Pre-Leasing Marketing Concepts
- Sales & Leasing Collateral
- Resident Welcome Concepts
- Branded Floor Plans
The identity extended from naming and visual design to proposed signage, leasing materials, and resident touchpoints, creating a cohesive brand experience for the planned development.
The development ultimately didn’t move forward, but the brand was designed with the same care and attention as any project that makes it to opening day.
The people behind the project.
- Client / Developer
- Reuter Walton
- Original Agency
- Flygirls Creative
- Creative Direction & Design
- Tammy Mann
- Account Management
- Janice Stanford
- Copywriting
- Scott Jorgensen
- Design
- William LaVigne
Originally created at Flygirls Creative, where Tammy Mann was co-founder and creative director.
A little personal note
Not every great idea makes it off the drawing board. But that doesn’t make the creative journey any less meaningful.
D’well was one of those projects where we had the opportunity to imagine an entire brand experience, from the first introduction to the smallest details. And we loved every minute of it.
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