Christopher & Banks
Retail Creative Direction & Brand Experience | National Women’s Apparel Retailer
A fresh approach to styling, photography, and storytelling helped Christopher & Banks connect with its customers in new ways.
Services
- Creative Direction & Team Leadership
- Campaign Development
- Photo Direction
- Copywriting Direction
- Product Outfitting
- E-commerce & Digital Creative Direction
- In-Store Marketing Direction
Style that starts with her.
She wasn’t chasing trends. She wanted to look and feel her best, find clothes that worked together, and make the most of every purchase. Understanding her needs changed how collections were styled, photographed, and presented.
More than a new look.
Working closely with the buying, marketing, and analytics teams, we found new ways to inspire her. From showing how to make the most of every purchase to creating outfits she could see herself wearing, the goal was to make shopping feel more personal, inviting, and full of possibilities.
The people behind the project.
- Christopher & Banks
- In-House Team
- Creative Direction
- Tammy Mann
- Producer
- Janice Stanford
- Photographer
- Lee Stanford & Trev Fenner
It’s not about us. It’s about them.
The best brands know who they’re talking to. We help turn that understanding into creative experiences that make people feel seen, understood, and inspired.