Scandihoo

Retail Branding & Store Experience | Stockholm, Wisconsin

Created for two friends with a love of Scandinavian design, Scandihoo is a playful retail boutique that brings Nordic traditions, modern style, and a little whimsy to small-town Wisconsin.

Red Scandihoo shopping bags with patterned tissue paper on a wooden table in the shop, surrounded by knitted gnomes
Original packaging design recreated for portfolio presentation.

Services

  • Brand Strategy & Positioning
  • Brand Identity & Guidelines
  • Creative Direction
  • Environmental Graphics
  • Package Design
  • Illustration & Pattern Design

A Scandinavian dream come true.

What began with a love of Scandinavian design, a collection of cuckoo clocks, and more clogs than anyone could count became the inspiration for Scandihoo. A little Nordic tradition, a little modern whimsy, and a whole lot of personality.

The Scandihoo storefront with red awnings, cuckoo clocks in the window and a hanging gnome sign
Original storefront branding shown in an AI-assisted visualization
Scandihoo illustrations: a folk-art snowflake pattern, Norman the gnome in clogs, and a round badge reading Scandihoo, Nordic style with a kick, Stockholm Wisconsin, above a red strip repeating the Scandihoo logo

A little Nordic. A lot of personality.

We created a clean typographic logo and a collection of playful illustrations, including Norman, our mischievous little gnome.

Red Scandihoo pattern wallpaper behind a white chair and a woven basket
Original wallpaper design shown in an AI-assisted visualization.
White cards blind-embossed with the round Scandihoo badge

Custom patterns found their way onto tissue paper, hang tags, wallpaper, and other details throughout the store.

How do you Scandihoo?

From clogs and cuckoo clocks to modern home goods and thoughtful gifts, Scandihoo brings together a carefully curated mix of Scandinavian-inspired finds. The brand carries that same playful spirit through every detail, from the shopping bags to the smallest hang tag.

A laughing woman pulling a red knit hat with a Scandihoo label down over her eyes
A red Scandihoo hang tag over a patterned tag, hanging on a string

Worth the trip.

Tucked away in Stockholm, Wisconsin, Scandihoo has become a destination for people who love Scandinavian design. The boutique continues to grow, giving visitors plenty of reasons to make the trip.

The people behind the project.

Client / Retail Owners
Tracy Taberry Kristin Smith Procter
Strategy, Naming, Creative Direction, Design & Copywriting
Tammy Mann
Stylist
James Henke

Small shop. Big personality.

We love helping independent retailers bring their ideas to life, creating brands that feel personal, memorable, and worth going out of your way for.

Have a little dream of your own?