Pazzaluna
Restaurant Brand Refresh & Campaign | St. Paul, Minnesota
A longtime favorite in downtown St. Paul, Pazzaluna was the place for celebrations, date nights, and dinner before the big game. The goal was to give this beloved Italian restaurant a fresh look and a little more personality, without losing the charm guests had come to love.
Services
- Creative Direction & Team Leadership
- Campaign Development
- Photo Direction
- Copywriting Direction
- Product Outfitting
- E-commerce & Digital Creative Direction
- In-Store Marketing Direction
A fresh take on an old favorite.
We simplified the identity, introduced a new color palette, and brought the playful moons in Pazzaluna’s name into focus. The goal wasn’t to reinvent the restaurant, just give a familiar favorite a little new energy.
A little romance. A little mischief.
Inspired by the romance of classic Italian cinema, we gave the photography and advertising a sexy, playful twist. A little flirtation, some cheeky headlines, and a reminder that a great night out is about more than what’s on the menu.
The people behind the project.
- Client / Hospitality Management
- Morrissey Hospitality
- Original Agency
- Flygirls Creative
- Original Brand Identity
- Graphiculture
- Creative Direction & Design
- Tammy Mann
- Account Management
- Janice Stanford
- Website Development
- Clear Mpls
- Copywriting
- Scott Jorgensen
- Photography
- Lee Stanford
Originally refreshed at Flygirls Creative, where Tammy Mann was co-founder and creative director.
With gratitude.
A special thank you to Cheryl Watson of Graphiculture, who created the original Pazzaluna brand and generously introduced us to Morrissey Hospitality when she closed her agency. Good people looking out for one another. That’s what makes this business special.
Good food. Great company. A little chemistry.
The places we remember have a personality all their own. We love helping hospitality brands find what makes them special and giving people another reason to come back.